It is finally time. J.Crew announced that they've started carrying plus sizes in their summer and fall lines out now. This kicks off their new brand strategy to cater to a more diverse customer base. J.Crew's Merchandising Officer, Lisa Greenwald says that a more inclusive sizing strategy is just the start. J. Crew, which also includes Madewell, has collaborated with plus-size fashion brand, Universal Standard, to create their first plus collection.