Cookie Policy
Last updated: March 2024
Introduction
This Cookie Policy explains when, why and which cookies and similar Tracking Technologies (as defined below) are used by us, Truvid Inc. (collectively, “Truvid”, “we”, “us” or “our”), on this website (Truvid.com), the Truvid SaaS platform and the Truvid player Truvid, as well as on ours or our partners' websites, applications, advertisements and related services (together, the “Service(s)”).
When you visit or access our Services, we use (and authorize third parties to use) cookies, pixels, beacons, local storage and similar technologies ("Tracking Technologies"). These allow us to automatically collect information about you, your device, and your online behavior, in order to enhance your navigation in our Services, improve our Service's performance, perform analytics, customize your experience and offer you, for example, tailored content and advertisements that better correspond with your interests.
This Cookie Policy is integrated into and forms part of Truvid's Privacy Policy which is currently available here.
1. What are Cookies and Tracking Technologies?
Cookies and Tracking Technologies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences and make the interaction between you and the Services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings.
2. Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (for example when you are visiting our website) – these are called " First Party Tracking Technologies ". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called " Third Party Tracking Technologies ".
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
The most common types of cookies you may encounter are “persistent” and “session” cookies: a persistent cookie has an expiry date afterwards it will no longer be valid (until then, it will be stored by the browser, locally). On the other hand, a session cookie, will lose its validation once browser is closed. Our persistent cookies will expire between 30 minutes and 30 days from the date they are downloaded to your device. Truvid does not generate cookies with personal details that identifies a user. We do, however uses cookies to improve your web experience while surfing our site. Cookies stored while surfing our platform are not shared or made available for processing by any external source and it is used with the end goal of improving our serving.
3. What types of Tracking Technologies do we use and why?
We use the following categories of Tracking Technologies, and those Tracking Technologies may be stored on your computer when you visit or access our Services:
- Strictly Necessary Tracking Technologies - these Tracking Technologies are automatically placed on your computer or device when you access our Services or take certain actions on our Apps or Websites. For example, our content player cookies used for the duration of a session to store technical data needed to play back video or audio content; our security cookies detect authentication abuses; some cookies are used to identify the same server in the pool for the load balancer to redirect user requests appropriately; some cookies are used to store your preferences in relation to the use of cookies more generally. These Tracking Technologies are essential to enable you to navigate around and use the features of our Services. We do not need to obtain your consent in order to use these Tracking Technologies;
- Performance Tracking Technologies – these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information), to help improve your browsing experience and our services;
- Marketing and Advertising Tracking Technologies – these Tracking Technologies collect information about your browsing in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The Tracking Technologies remember the websites you visit and that information is shared with other parties such as advertisers and/or publishers. Although these cookies can track your device’s visits to sites, they typically cannot personally identify you. Publishers, advertisers, and third-party ad networks (for example, social media network) may also utilize Tracking Technologies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through Tracking Technologies by such third parties will be governed by their own privacy policies/cookies policies and principles, which the Company does not control;
- Functionality Tracking Technologies – these Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services;
| Implemented by | Cookie | Type | Purpose |
| Code Igniter | ci_session | First party Tracking Technology | Strictly Necessary Tracking Technologies The Truvid cookie enables a connection between the user and the server. |
| OneSignal | __cfduid | Third party Tracking Technology | Marketing and Advertising Tracking Technologies OneSignal registers devices in order to enable push notifications. OneSignal Privacy Policy |
__ga __gat __gid __utma __utmb __utmc | Third party Tracking Technology | Performance Tracking Technologies Google analytics cookies are used to record information about the page that the user has seen. Google Privacy Policy | |
| AddThis | www.addthis.com/get/ | Third party Tracking Technology | Performance Tracking Technologies AddThis cookies tracks, monitors and in some case shares information regarding social behavior. AddThis Privacy Policy |
| Truvid | trv_usersync | First party Tracking Technology | Marketing and Advertising Tracking Technologies Improves ad platforms response time with better user ad accuracy projection. |
| Truvid | truvid_d | First party Tracking Technology | Marketing and Advertising Tracking Technologies Used to improve UX with Marketing/Advertising activities |
| Truvid | truvid_oov | First party Tracking Technology | Strictly Necessary Tracking Technologies Used to control Truvid's player behavior |
| Truvid | truvid_protected truvid_protected_s | First party Tracking Technology | Strictly Necessary Tracking Technologies Used for player verification purposes |
| linkedin.com | bscookie | Third party Tracking Technology | Performance Tracking Technologies Used for remembering that a logged in user is verified by two factor authentication and has previously logged in. |
| linkedin.com | li_gc | Third party Tracking Technology | Performance Tracking Technologies Stores the user's cookie consent state for the current domain Linkedin Privacy Policy |
| linkedin.com | lidc | Third party Tracking Technology | Performance Tracking Technologies Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. |
| linkedin.com | AnalyticsSyncHistory | Third party Tracking Technology | Performance Tracking Technologies Used in connection with data-synchronization with third-party analysis service. |
| linkedin.com | ln_or | First party Tracking Technology | Performance Tracking Technologies Registers statistical data on users' behavior on the website. Used for internal analytics by the website operator. |
google.com google.ie | ads/ga-audiences | Third party Tracking Technology | Marketing and Advertising Tracking Technologies Used to detect whether user intends to leave the page via cursor movements. This allows the website to trigger certain pop-ups to keep the user on the website or convert to customer. |
| linkedin.com | bcookie | Third party Tracking Technology | Marketing and Advertising Tracking Technologies Used by the social networking service, Linkedin, for tracking the use of embedded services. |
| linkedin.com | UserMatchHistory | Third party Tracking Technology | Strictly Necessary Tracking Technologies Ensures visitor browsing-security by preventing cross-sit request forgery. This Cookie is essential for the security of the website and visitor. |
| Truvid | truvid_s | First Party Tracking Technology | Anonymous data is stored to track user engagement with truvid's video player on the website. This helps tailor the user experience based on their interactions. |
4. How to control Tracking Technologies?
You can control and manage Tracking Technologies in various ways. Please keep in mind that removing or blocking Tracking Technologies can negatively impact your user experience and parts of our website may no longer be fully accessible.
- Browser Control: You can choose whether to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:www.allaboutcookies.org.
- Truvid Cookies: If you’d like to opt-out from Truvid website's implementation of cookies and tracking technologies, please click on the cookie settings button on the website. Please note however that certain cookies, if disabled, may prevent the website from functioning properly or with the same lever of convenience.
- 3rd Party Cookies: If you’d like to opt-out from 3rd party's implementation of cookies and tracking technologies, please click on the cookie settings button on the website. In addition, many of the third-party advertising and other tracking services offer you the opportunity to opt out of their tracking systems directly. You can read more about the information they collect and how to opt out through their privacy policy links listed in the table above, or by using the following link:http://optout.aboutads.info/?c=2#!/.
You can also withdraw your consent to personalized advertising experience on your device at any time by using your device settings as follows:
- On iOS, depending on the applicable iOS version, you may withdraw consent across all apps by either enabling the “Limit Ad Tracking” setting or disabling the “Allow Apps to Request to Track” permission in your iOS device settings. Depending on the applicable iOS version, instead of withdrawing consent on a device-wide basis, you may also have the option of withdrawing consent on a per-app basis by disabling tracking permissions for specific apps that appear under the “Allow Apps to Request to Track” setting in your iOS device settings (precise directions may differ depending on the applicable iOS version.)
- On Android devices, you may withdraw your consent in the Google Ads settings within your Android settings by enabling the “Opt out of Ads Personalization” setting (precise directions and the name of the setting may differ depending on the applicable Android versions and device manufacturer).
